From B2B funnel to a growth machine
Most B2B companies see marketing and sales as separate functions. But your customers experience one journey. Connect the dots: traffic data informs sales priorities, deal insights improve ad targeting, customer success shapes your positioning. Build the system where small improvements compound into significant growth.
Growth example
Qualified traffic
- 2,270
Marketing funnel
- 1.85%
Sales pipeline
- 9.52%
Contract value
- €2,500
Qualified traffic × Marketing funnel × Sales pipeline × Contract value
Revenue
€10,000[Placeholder] illustration
A team chasing scattered leads
Chasing leads
Marketing runs random tactics hoping something sticks. LinkedIn posts, ads, website tweaks, referral chasing. Nothing connects, so nothing compounds. Growth feels chaotic.
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One channel carrying the whole funnel
B2B funnel
One channel works and drives qualified leads. Marketing hands off to sales, deals close. But you've maxed out that channel and can't grow further without fixing the rest.
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A connected growth machine running
Growth machine
Traffic, marketing funnel, sales pipeline, and customer value all optimised and connected. Small improvements in one engine amplify across the system. Growth becomes predictable.
Building a growth machine
Solid growth comes from connecting these six growth engines into one growth machine. Master the framework through the course or hire me to build it for you.
Let's start building your growth machine
Master the system yourself, or hire me to build it for you. Either way, you'll own a growth machine that runs without you (and me).
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Two people drawing a growth curve
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Hands working through a video course
Learn to build the machine yourself
Do it yourself video course
Master the proven process through a structured course with templates, frameworks, and real client examples. Build your growth machine step by step: diagnosis, strategy, execution, optimisation.
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Someone building the machine for you
Let me build the growth machine
Done-for-you consultancy
I'll diagnose your bottleneck, build your growth machine with documented playbooks, then train your team to run it independently. You own the system, no ongoing retainer required.
Testimonials
Head of Growth
Really enjoyed the course. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!
Founder
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company's perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Global Memberships
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Freelance designer
It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out. And I gained insights on how to approach scaling, starting my projects.
Freelance Marketeer
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
Serial entrepreneur
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Co-founder
We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.
Business Development
By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away. Would highly recommend to any start-up or B2B business looking to get to that next level.
Email marketeer
The knowledge Ewoud shares is presented in a clear and logical way, and his way of teaching makes it very exciting. The lessons I've learned have been invaluable and there is always something new to learn!
General Manager
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
Co-founder Replicable
As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
Growth product marketeer
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Head of Growth
Really enjoyed the course. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!
Founder
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company's perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
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Academy
Growth Academy
Create a free Growth Academy account
A free account opens the first module and keeps your progress.
The first module, free
Keep track of what you are working on
A few skills to start with
Newsletter
Practical B2B tips
4-min read on Fridays
For anyone in B2B growth