Growth Academy

Level up to a growth machine marketer

The Academy gives you the complete system to become a full-funnel B2B marketer in just 12 weeks. You'll master all growth engines, apply them directly to your work, and walk away with templates, playbooks and skills you'll use for years.

40+ video lessons (9 hours)12 weeksLifetime access + all future updates

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Growth Academy

Create a free Growth Academy account

A free account opens the first module and keeps your progress.

  • The first module, free

  • Keep track of what you are working on

  • A few skills to start with

Sign up freeGet the 7-day mini-course

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Full Growth Academy access

€995
ex VAT

Everything in the Academy, bought once.

Included

  • Full Academy access for 1 person

  • 40+ video lessons (9 hours)

  • 60+ growth tactics and exercises

  • Lifetime access + all future updates

  • Plug-and-play templates

  • Sample datasets

Get Academy accessStart free module

Free against the full Academy

What the free account opens, and what the Academy adds to it.

What you get

Free

No card needed

Academy

€995 ex VAT

Access for 1 person

Module 1, in full

40+ video lessons (9 hours)

Module 1 only

Keep track of what you are working on

60+ growth tactics and exercises

Plug-and-play templates

Sample datasets

Lifetime access + all future updates

For anyone working on B2B growth

Whether you're a marketer, salesperson, or founder, the Academy takes you through the entire customer journey. You'll see all perspectives and understand how every engine connects. Your job title matters less than your willingness to build a system that compounds.

NOT a great fit

  • You sell to consumers or ecommerce

  • You're pre-revenue or pre-product-market fit

  • You're looking for quick hacks, not systems thinking

This is a great fit

  • You work on B2B growth (any role)

  • You have revenue

  • You want to understand the full system

Why the Academy works

  • Benefit

    Made for busy marketers

    Short lessons that fit between calls and campaigns. One focused topic per week, so you build momentum without feeling overwhelmed. Always practical, never fluff.

  • Benefit

    Action-first learning

    Hands-on exercises every week so you apply the frameworks directly to your projects. Not just theory: you'll build real assets while learning.

  • Benefit

    Works with any setup

    Sample datasets included, so you can start immediately. No access to tools required. No perfect setup needed. Learn the methodology first, apply it when ready.

  • Benefit

    Fits most learning budgets

    Fits most professional development budgets. One client win more than covers the cost. Your boss gets an upskilled marketer, you get systematic growth skills.

Curriculum

What you learn, module by module

Six modules, one growth engine each, in the order they compound.

  1. Module 1 · Growth infrastructure

    Set up your growth infrastructure

    Build a solid foundation that won't collapse when you scale. Single source of truth. Tools that talk to each other. Systems that give you visibility into what's working and what's not. Without this, you're flying blind and everything breaks when you try to grow.

    Skills you learn

    The right tools, set up correctly

    Your CRM, automation, and analytics work together. No more broken integrations or missing data that slows everything down.

    A scorecard that shows your baseline

    Know exactly where you stand today. Track the metrics that predict growth, not vanity numbers that look good but mean nothing.

    Weekly growth rhythm to move fast

    A simple operating cadence so your team knows what to focus on and nothing slips through the cracks week after week.

    Customer journey mapped end-to-end

    See the full path from first touch to expansion. Spot the gaps, fix the leaks, build for compound growth over time.

  2. Module 2 · Demand generation

    Drive more traffic from the same budget

    Build your channel strategy and optimise each channel, so you grow traffic strategically without burning budget.

    Skills you learn

    Channel plan and budget

    Analyse which channels drive revenue and build a 12-week plan that concentrates budget where it compounds over time.

    Ad creative testing

    Set up frameworks to audit creative, copy, and messaging. Small improvements stack into better clicks and lower costs.

    Landing page conversion redesigns

    Redesign key landing pages to convert more traffic without needing more visitors. Better conversion multiplies results downstream.

    Channel selection by growth stage

    Know which channels to use at each phase. Stop guessing where to allocate budget and when to activate new channels.

  3. Module 3 · Marketing funnel

    A funnel that drives qualified discovery calls

    Your website, email flows, and remarketing all work together like a mousetrap. Build clear landing pages that convert, automation that nurtures leads, and a machine that drives discovery calls without you chasing people. Stop leaking leads halfway through.

    Skills you learn

    Lead capture systems

    Reduce form fields and build multi-step forms that capture more leads without friction or dropoff keeping prospects engaged.

    Lead nurture email sequences

    Build automated sequences that educate and qualify leads. By the time sales calls, prospects are interested and ready.

    Optimised booking flow

    Optimise booking flow, set up reminder automation, and build confirmation sequences that get more meetings scheduled consistently.

    Lead scoring setup

    Configure scoring that identifies which leads are ready to talk to sales and which need more nurturing first.

  4. Module 4 · Sales pipeline

    Help your sales team close more deals

    Your sales pipeline works exactly like a marketing funnel, you just need to know how to optimise it. Build the assets that help your team close: proposals that win, workflows that keep deals moving, and materials that answer objections before they kill opportunities.

    Skills you learn

    Discovery call scripts

    Build call structure and question banks that help your team run better discovery calls and qualify prospects consistently.

    Proposal templates that close deals

    Create modular proposal templates with strong positioning. Clear structure that answers objections before prospects ask them.

    Pricing page and value presentation

    Design branded pricing presentation with value justification framework that makes the decision easier for prospects on the fence.

    Sales sequences and follow-up automation

    Build automated follow-up flows that keep deals moving. Nurture prospects between calls so opportunities don't go cold.

  5. Module 5 · Customer value

    Increase lifetime value per customer

    Acquiring customers is expensive. Keeping them is where margins improve. What would happen if none of your customers left? Build feedback loops, long-term relationships, retention programmes that reduce churn, and upsell frameworks that grow account value without being pushy.

    Skills you learn

    Client onboarding that creates loyalty

    Design onboarding experiences that activate clients quickly and keep them happy. First impressions determine long-term relationships and retention.

    Retention strategy to reduce churn

    Identify best clients and rebuild approach to attract more like them. Stop taking anyone who pays money.

    Upsell and cross-sell strategy

    Build frameworks that identify opportunities and action them. When clients are ready for more, your team knows what to offer.

    Pricing increase tactics

    Analyse pricing structure and create implementation plan for increases. Grow account value without feeling pushy or aggressive to clients.

  6. Module 6 · Growth orchestration

    Orchestrate systematic growth

    Get a grip on what's actually working and what needs course correction. Use data and experiments to make decisions instead of opinions. See how changes in one part of the system affect everything else. Random tactics don't compound, coordinated ones do.

    Skills you learn

    Data-driven decision making, not gut feel

    Identify which metrics predict growth and build dashboards that surface the right insights. Know what to focus on next quarter.

    Prioritise experiments based on long-term revenue

    Learn how to design experiments with clear hypotheses and success metrics. Every test teaches you something whether it wins or loses.

    Culture of improvement across your team

    Train your team to think like experimenters. Small improvements from everyone compound into major growth over months and years.

    System to accelerate results with each cycle

    Structure how you learn from experiments and build on wins. Each cycle gets faster as your team gets better at spotting what works.

How to convince your boss to pay for the Academy

  • Your marketer levels up fast
    You're not hiring a €120K Head of Growth. You're upgrading your €60K marketer to full-funnel capability for €995. They'll make better decisions, drive predictable growth, and operate strategically instead of just executing tactics.
  • The Academy pays for itself
    If your marketer improves conversion by 2%, adds one qualified meeting per week, or retains one customer longer, you've recovered the €995 in a month. There are plenty of quick wins in the Academy for any maturity level to implement immediately.
  • Get the knowledge in-house
    When you hire an agency or consultant, the knowledge leaves when they do. When your marketer joins the Academy, they own the system. They can train others, iterate on it, and scale it without external dependency.

What students say

Founder

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company's perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Companies whose growth I have worked on

Growth Academy

FAQ

What people ask before they buy.

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Let's start building your growth machine

Master the system yourself, or hire me to build it for you. Either way, you'll own a growth machine that runs without you (and me).

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