The best analytics tools for B2B founders

Each tool is scored from 0 to 10 on five criteria, then weighted into one overall number.

• Analytical depth (weight 3) , how far the insight goes: funnels, retention, cohorts, paths, session replay, behavioural and predictive analysis. This carries the most weight because it is the whole reason you are buying an analytics tool.
• Ease of setup (weight 2) , how quickly a founder without a data team can install it and get a real answer.
• Value for money (weight 2) , what you pay as you grow, including how predictable the bill is at scale.
• Privacy and compliance (weight 1) , data ownership, self-hosting, and where the data lives.
• Integrations (weight 1) , how cleanly it plugs into the rest of your stack, especially a warehouse and your ad platforms.

The overall is the weighted average across the five, on a 0 to 10 scale. Pricing was read from each vendor's live pricing page, not from memory.

[{"key": "depth", "label": "Analytical depth", "weight": 3}, {"key": "ease", "label": "Ease of setup", "weight": 2}, {"key": "value", "label": "Value for money", "weight": 2}, {"key": "privacy", "label": "Privacy & compliance", "weight": 1}, {"key": "integrations", "label": "Integrations", "weight": 1}]