The best email marketing tools

[{"key": "automation", "label": "Automation power", "weight": 3}, {"key": "deliverability", "label": "Deliverability", "weight": 2}, {"key": "ease", "label": "Ease of use", "weight": 2}, {"key": "value", "label": "Value for money", "weight": 2}, {"key": "segmentation", "label": "Segmentation", "weight": 1}]

Every tool was scored 0 to 10 on five weighted criteria: automation power (weight 3), deliverability (2), ease of use (2), value for money (2) and segmentation (1). The weighted overall decides the rank. I read the live pricing and product pages rather than the marketing summaries, so the prices reflect what you would actually be billed on the entry contact band. Some of these platforms run affiliate programmes and we may earn a commission if you sign up through a link, and that disclosure matters: commission never moved a single position in this ranking. Where a tool loses, I say so plainly, even the ones that pay.