Article
Build a swipe file of winners
Document every high-performing ad with its metrics, audience, and creative angle so your team can spot and replicate winning patterns.
Summary
This lesson explains how to build and maintain a swipe file of high-performing creative. You will learn what to collect, how to organise it, and how to use it as fuel for your own ad writing so you never start from a blank page.
High-performing ads contain patterns that are easy to miss if you do not capture them. This chapter shows you how to build a swipe file that documents your best ads alongside the metrics, audience, and creative angle that made them work. You will learn how to organise the file so your team can quickly find relevant examples when creating new campaigns, turning individual wins into repeatable creative playbooks.