Campaign structure and account setup
The way you structure your Google Ads account determines whether you can actually read your data months from now. Set it up as a mess and you'll never know which campaigns are profitable, which keywords are converting, or where your budget should really be going. Set it up right and every pound of spend ties directly to a business outcome.
This article covers account setup from day one: creating your account structure, defining campaigns and ad groups, installing conversion tracking correctly, and building a naming convention that makes sense when you look at your data six months later. This is foundational work that takes a few hours upfront and saves you weeks of confusion later.