Article
Test new bundle configurations
Experiment with different service or product combinations to find which bundles have the highest attach rate with existing customers.
Summary
This lesson explains how to test different bundle configurations to find the combinations that customers value most. You will learn how to design bundle experiments, measure willingness to pay, and iterate towards packages that drive both customer satisfaction and revenue growth.
Not all bundles sell equally well. Some combinations feel natural to customers while others fall flat. This chapter helps you test different bundle configurations with your existing customer base. You will learn how to design bundle experiments, measure attach rates, and use the data to refine your packaging so your expansion offers match what customers actually want to buy.