Playbook
Lead gen when you are the whole team
Introduction
Founder-led lead generation is not a volume problem, it is a throughput problem: your ceiling is not how many leads you can create, it is how many you can personally carry to a close before they cool. So the whole game is to build the smallest set of repeatable systems that turn your scarce attention into pipeline, hand the mechanical parts to AI agents, and spend your own judgement only where it changes the outcome. Lead generation breaks differently when you are the whole team, and once you accept that, almost every piece of conventional advice has to be rebuilt for one person.
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