Sales Intelligence Tools Benchmark: Coverage, Price & Compliance (7 Tools)

The headline finding is blunt: across eight of the most-used sales intelligence platforms in 2026, the cheapest real entry point costs about 37 USD a month and the dearest, on an annual-only contract, works out near 1,250 USD a month before a single add-on, yet independent testing shows the premium tier delivers no better data accuracy than the budget tier on a real list. I pulled the live 2026 pricing, free-tier availability, feature coverage and EU compliance posture for Apollo, Lusha, Clay, Leadinfo, Dealfront, LinkedIn Sales Navigator, ZoomInfo and Cognism, and laid them side by side. Four of the eight give you a genuine free tier to start. Two of the eight document thin or no EU mobile coverage, and the sharpest decision in the whole table is not price, it is where your buyers physically are.