Dealfront

What it does

Dealfront is a B2B prospecting platform. You define your ideal customer profile (industry, company size, revenue, location), and Dealfront returns a list of matching companies plus the contact details of people who matter, decision-makers, founders, department heads. It combines company data (firmographics) with intent signals (like who visited your website) to help you identify prospects who are both a good fit and actively interested.

How it differs from LinkedIn

LinkedIn is a social network where you can search for people. Dealfront is a prospecting database. On LinkedIn, you search by job title and hope you find the right person. On Dealfront, you search by company characteristics and Dealfront tells you exactly who works there. You don't have to send connection requests or wait for responses. You get emails and phone numbers directly, which means you can reach out via email or phone immediately.

Best for

B2B sales teams doing outbound prospecting, especially those targeting SMBs or mid-market. Managed service providers (MSPs), recruitment firms, and SaaS companies benefit most. Less useful if you're hiring engineers (use recruiting-specific tools instead) or if your buyers are primarily sourced through inbound leads.

Data quality and accuracy

Dealfront's data comes from public sources combined with user submissions. Email accuracy is typically 80 to 90%, which is good for cold outreach. They provide a verification API if you want to confirm emails before sending. Phone numbers are often more accurate than email because phone directories are stricter. Like all B2B databases, the data becomes stale, companies hire and fire people constantly, so you should assume a 5 to 10% monthly attrition on contacts.

Dealfront is a Europe-based B2B go-to-market platform that combines website visitor identification (Leadfeeder), company and contact data, buyer intent signals, and IP-based B2B display advertising. It is aimed at sales and marketing teams selling into European markets that need GDPR-compliant, EU-hosted prospecting and lead data. The platform is modular, spanning visitor de-anonymisation, prospecting lists, data enrichment, and advertising.

The B2B prospecting challenge

If you're selling B2B, you have a problem: you need to find the right companies and the right people at those companies. LinkedIn can help you find people, but it's slow. You spend 5 minutes on each search, getting only partial results, then send connection requests and hope they respond. If you're a recruitment firm or MSP handling hundreds of prospects, LinkedIn becomes impossibly slow.

This is where prospecting databases come in. Instead of searching for people, you search for companies matching your ICP, and the platform gives you all the key contacts at those companies.

How Dealfront works

You start by defining your ideal customer profile. This might be: "Tech companies in the UK with 50–500 employees, founded in the last 5 years." Dealfront searches its database for companies matching those criteria, then returns a list with contact information for decision-makers at each company.

You can also add intent data. For example, Dealfront integrates with your website analytics to show you which companies have visited your pricing page. This is valuable because someone already interested in your offering is more likely to respond than a cold prospect.

Once you have your list, you export it to your CRM or email tool and start outreach. Dealfront provides email and phone numbers, so you can call, email, or use a tool like Lemlist or Outreach to automate sequences.

Dealfront vs. other B2B databases

Hunter.io: Hunter is cheaper and good if you're looking for emails at specific companies. But if you need to find which companies to target, Hunter won't help you. Dealfront is better for building prospecting lists from scratch.

Apollo.io: Apollo is cheaper and has more features (email templates, follow-up sequences). Dealfront has better company data and intent signals. Which is better depends on whether you prioritise price (Apollo) or data quality (Dealfront).

LinkedIn: Free but slow. You're limited to 100 searches per month unless you pay for LinkedIn Sales Navigator. Even then, you're waiting for connection requests. Dealfront is faster for bulk prospecting.

Real-world use cases

SaaS outbound: A fintech SaaS targets SMBs in accounting. They use Dealfront to find accountancy firms with 20–100 employees, get the email address of the Finance Manager, and send a personalised email mentioning their specific software stack. Response rate: 8–12%.

MSP prospecting: An IT managed service provider needs to build a list of 500 target companies in London with 50–200 employees. Manually researching 500 companies would take 2 weeks. With Dealfront, it takes 1 hour. They identify decision-makers (usually IT Manager or Head of Operations), then send a cold email to each.

Recruitment: A recruitment firm needs to find companies that recently expanded. They use Dealfront's hiring signals data to find companies that hired 20+ people in the past month, then target the Hiring Manager directly with candidates.

Pricing and contracts

Dealfront charges per contact. Most plans cost £500–5,000/month depending on usage. They offer a free trial with limited credits. Annual contracts are usually 20% cheaper than monthly. Some enterprise customers negotiate custom pricing.

Integrations

Dealfront integrates with most CRMs (Salesforce, HubSpot, Pipedrive) and email tools (Gmail, Outlook, Mailchimp). There's also a Zapier integration for custom workflows. You can export lists as CSV for use in your own email outreach tools.

Strengths and weaknesses

Strengths: High-quality firmographic data. Good intent signals. Fast company search. Direct emails and phone numbers. Fast customer support.

Weaknesses: Expensive compared to Apollo. Can't search by technographic data (what software companies use). Email accuracy is 80–90%, not 100%. No built-in email templates or sequences.

Learning curve and implementation

Low. Most users get their first prospect list within 30 minutes of signing up. The search interface is intuitive. You define your ICP, hit search, and export. No technical setup required if you're just exporting to CSV. If you integrate with your CRM, setup takes an additional 30 minutes.

Who should use it

B2B sales leaders, account executives, recruitment firms, and MSP owners. If you're doing even one outbound campaign per month, Dealfront pays for itself in the hours saved on research. Not worth it if you're purely inbound or if you sell to consumers.

Verdict

Dealfront is the best choice if you need high-quality prospect lists with real contact details. It's faster and more accurate than manual research, and more targeted than LinkedIn. The price is high, but most B2B sales teams make the ROI back within the first month of use. If you're already using Apollo, you probably don't need Dealfront unless you value the intent data.

B2B sales and marketing teams selling into European markets who need GDPR-compliant prospecting data and website visitor identification

What it does

Dealfront is a B2B prospecting platform. You define your ideal customer profile (industry, company size, revenue, location), and Dealfront returns a list of matching companies plus the contact details of people who matter—decision-makers, founders, department heads. It combines company data (firmographics) with intent signals (like who visited your website) to help you identify prospects who are both a good fit and actively interested.

How it differs from LinkedIn

LinkedIn is a social network where you can search for people. Dealfront is a prospecting database. On LinkedIn, you search by job title and hope you find the right person. On Dealfront, you search by company characteristics and Dealfront tells you exactly who works there. You don't have to send connection requests or wait for responses. You get emails and phone numbers directly, which means you can reach out via email or phone immediately.

Best for

B2B sales teams doing outbound prospecting, especially those targeting SMBs or mid-market. Managed service providers (MSPs), recruitment firms, and SaaS companies benefit most. Less useful if you're hiring engineers (use recruiting-specific tools instead) or if your buyers are primarily sourced through inbound leads.

Data quality and accuracy

Dealfront's data comes from public sources combined with user submissions. Email accuracy is typically 80–90%, which is good for cold outreach. They provide a verification API if you want to confirm emails before sending. Phone numbers are often more accurate than email because phone directories are stricter. Like all B2B databases, the data becomes stale—companies hire and fire people constantly—so you should assume a 5–10% monthly attrition on contacts.