Customer interviews

Wiki

• Topic

  Voice of customer

• Topic

  User interview

Articles

• Article

  How to recruit participants

  Getting busy people to give you thirty minutes is harder than it sounds. Use the right channels and messages to fill your interview calendar without begging or burning goodwill.

• Article

  How to conduct interviews

  Bad interviews produce polite answers that confirm what you already believe. Good interviews surface uncomfortable truths that change your strategy. The difference is in how you ask.

• Article

  Who to interview

  Not all customer feedback is equally valuable. Learn which segments of your customer base will give you the insights that actually change how you sell and who you should prioritise when time is limited.

• Article

  Schedule recurring interview rounds

  Commit to at least two customer conversations a month so your understanding of the market stays current and your messaging stays sharp.