Article
Schedule recurring interview rounds
Commit to at least two customer conversations a month so your understanding of the market stays current and your messaging stays sharp.
Summary
This lesson explains why customer research needs to be a recurring habit, not a one-off project. You will learn how to schedule regular interview rounds, keep your pipeline of participants full, and build research into your team's monthly rhythm.
One round of interviews gives you a snapshot. A regular habit gives you a living understanding of your market that keeps getting better.
The goal is simple: talk to at least two customers or prospects every month. Not as a formal research project, but as part of how you work. A twenty-minute call with someone who just bought, someone who nearly bought, or someone who chose a competitor will teach you more than any dashboard.
This chapter helps you build that rhythm into your calendar. You will learn how to keep a pipeline of people willing to talk, how to fit interviews into your existing schedule, and how to make sure what you hear actually reaches the people who need it most.