Topic
Event tracking
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Playbooks
Playbook
Bad tracking means bad decisions. Set up your analytics properly from the start so you know which traffic converts, which campaigns work, and where to focus your budget.
Articles
Article
Configure the core settings that affect everything else in HubSpot: timezone, currency, and default properties. Then connect your website and advertising platforms so data starts flowing into your CRM from day one.
Article
Exclude your own IP address from Google Analytics 4. Keep your data accurate and free from internal traffic noise that skews metrics.
Article
Set up conversion tracking for real business actions. Track meetings booked, sign-ups completed, key pages visited, and payments made.
Article
Track what matters for growth decisions. Map key conversions, name events with clear conventions, and document tracking specifications.
Article
Install Google Tag Manager and Google Analytics 4 correctly. Get the right foundations in place before tracking any events or conversions.
Article
Build useful GA4 reports once your events are tracked. Understand what's working with funnels, segmentation, and automated reporting.
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