Playbook
Analytics setup
Bad tracking means bad decisions. Set up your analytics properly from the start so you know which traffic converts, which campaigns work, and where to focus your budget.
Introduction
If you don’t track what matters, you end up guessing. Whether it’s a lead form, a demo request or a high-intent page view, your funnel is full of small signals that guide your decisions. But most teams either miss these signals or drown in the wrong ones.
This playbook shows you how to set up tracking that actually helps you grow. You’ll learn how to use Google Tag Manager and Google Analytics 4 to capture key events, clean up your setup and avoid common traps.
It also covers how to connect your website data to other tools in your stack like your CRM. so you can see the full buyer journey. Because without that connection, you’re optimising in the dark.
If you want real visibility into what drives results, and not just pageviews or bounce rates, this is where you start. Clean tracking gives you clarity, and clarity gives you control.
