EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the four qualities Google's human raters use to judge whether content deserves to rank. It isn't a single algorithm score you can game; it's a framework describing what signals genuinely good content, with Trust at the centre.

For a founder, EEAT is Google telling you plainly what it rewards: real first-hand experience, demonstrable expertise, recognition from credible sources, and a site users can trust. In practice that means named authors with real credentials, content that shows you've actually done the thing (not just summarised others), citations and links from reputable places, clear contact details, and accurate, well-maintained pages. It matters most for "your money or your life" topics like finance, health, and legal, but the principle applies everywhere. For a solo founder competing against bigger sites, leaning hard into genuine experience, the thing you've actually lived and others can only repeat, is often your strongest EEAT lever.