Article
Compound learnings across experiments
Build a knowledge base from past experiments so new tests build on proven insights instead of starting from scratch every time.
Summary
This lesson shows you how to turn individual experiment results into institutional knowledge that makes every future test smarter. You will learn how to spot patterns across experiments, build a learning library, and apply what you have learned to other channels and campaigns.
Most teams run experiments, learn something, and then forget what they learned. This chapter shows you how to build a simple knowledge base that captures key findings from every experiment. You will learn how to tag insights by theme, make them searchable, and use them to inform future tests. Over time, your experiments compound because each new test builds on what you already know rather than starting with a blank slate.