Article
Reprioritise backlog by impact and effort
Re-score your experiment backlog each quarter using updated data so you always run the highest-leverage tests first.
Summary
This lesson covers how to keep your experiment backlog relevant and properly prioritised as your business evolves. You will learn when and how to re-score experiments, how to handle ideas that have been sitting too long, and how to make sure your testing effort stays aligned with your current growth priorities.
Your experiment backlog should evolve as your data does. The ideas that looked promising last quarter might be less relevant now. This chapter shows you how to re-score your backlog using the latest performance data, customer research, and strategic priorities. You will learn a practical prioritisation framework that ensures your team always works on the experiments most likely to move the needle.