Article
Set compound targets for the next cycle
Translate your revenue goal into specific metric targets per engine so every team member knows their number for the coming quarter.
Summary
This lesson shows you how to set growth targets that account for compounding effects. You will learn how to translate your scorecard insights into realistic but ambitious targets for the next cycle, and how to structure them so improvement in one area feeds the others.
A revenue target without metric-level targets is just a wish. This chapter shows you how to work backwards from your revenue goal through the compound model to set specific targets for each of the 12 metrics. You will learn how to make targets realistic by factoring in historical performance, planned initiatives, and capacity constraints. Every person on your team will leave knowing exactly which number they own and what good looks like for the next cycle.