Campaign Manager setup
LinkedIn Campaign Manager is where your LinkedIn ad strategy comes to life. But setup matters. If your company page isn't properly connected, your conversion tracking is misconfigured, or your tracking pixel is installed on the wrong pages, every number you'll see for the next six months will be wrong. You won't know which campaigns are working or whether you're actually driving the outcomes you want to measure.
This article walks through Campaign Manager setup from the ground up: creating your account, connecting your company page, installing the tracking pixel correctly, and configuring conversion tracking so you can rely on your reporting. Take your time here. Fixing this later is exponentially harder than doing it right the first time.