Article
Run monthly creative refreshes
Replace fatigued ads before performance drops by keeping a rotation calendar and a pipeline of fresh creative ready to go.
Summary
This lesson covers how to keep your ad creative fresh so it keeps performing over time. You will learn why creative fatigue happens, how to spot it in your data, and how to build a monthly refresh process that prevents performance from dropping off.
Every ad eventually stops working. Audiences see it too many times, curiosity fades, and click rates drop. This chapter helps you build a creative refresh calendar that replaces fatigued ads before they drag down your results. You will learn how to recognise the early signs of creative fatigue, how to maintain a pipeline of fresh variations, and how to rotate creative without losing the learnings from what worked before.