Test a new channel each quarter

Playbooks

• Playbook

  Grow your audience

  Identify the channels where your buyers actually spend time, allocate budget with confidence, and build a distribution plan that compounds reach over time.

• Playbook

  Build LinkedIn authority

  Turn your LinkedIn profile and content into a demand generation channel that builds authority, attracts ideal buyers, and starts conversations at scale.

More articles

• Article

  Calculate how many leads you need and what you can afford

  Work backwards from revenue to figure out how much traffic you actually need, then calculate the maximum you can spend per lead whilst staying profitable. This tells you which channels are even possible before you waste budget testing everything.

• Article

  Dominate one channel before adding the next

  Focus beats diversification. Scale one channel until it stops working efficiently, then add one more. Always have a backup channel started, but put 80% of effort into your primary channel.

• Article

  Start right, work left through the awareness stages

  The hottest traffic (people comparing you to competitors) is expensive but easiest to convert. Start there, dominate it, then work backwards to warmer traffic, then cold traffic as you hit channel limits.

• Article

  When to post on LinkedIn for maximum reach

  Stop leaving reach to chance with random timing. Use a pre-posting checklist, well-timed publishing, and first-hour engagement to multiply impressions.

• Article

  How to warm up your LinkedIn profile

  Boost LinkedIn reach in the week before you post. Warm the algorithm with daily chats, meaningful comments, a cleaner network, and new recommendations.

• Article

  How to plan your LinkedIn content calendar

  Stop scrambling for ideas the night before you post. Set up a simple Notion calendar, balance value and sales, and stay three weeks ahead consistently.