Playbook
Build LinkedIn authority
Turn your LinkedIn profile and content into a demand generation channel that builds authority, attracts ideal buyers, and starts conversations at scale.
Introduction
During COVID, I ran an experiment with personal branding. My friend Michel helped me get started on LinkedIn, and within months I grew my following to almost 7,000 people. It worked. But then I stopped.
For two years, I barely posted. I was running two different marketing agencies with completely different audiences, and I didn’t know what to say. I didn’t want to confuse people, so I said nothing. It’s a shame, because momentum is hard to rebuild once you’ve let it fade.
Now in 2025, I’m building my thought leadership on LinkedIn again from a much clearer position. This time, I’m documenting exactly how I’m doing it so you can follow along.
This playbook walks through the structure, tools and habits I’m using to grow visibility, attract leads and stay consistent without burning out. Whether you’re just getting started or want to revive a dormant profile, you’ll find a system here that actually works.
