Tool
Aircall
Cloud phone and call-centre system for teams
About Aircall
- Free option
- API
- MCP
Ideal for
B2B sales and support teams (3+ users) that want a CRM-connected cloud phone system
Ultimate guide
Aircall removes friction from customer conversations by bringing calling, messaging and video into your CRM. Sales and support teams get full customer context without context-switching, enabling faster, more informed interactions that build stronger relationships.
Description
Aircall is a cloud-based business phone and call-centre platform that runs over the internet (VoIP), with apps for desktop and mobile. It is aimed at sales and support teams that want calling, SMS and analytics tied into their CRM and helpdesk tools. Plans require a minimum of 3 users.
Review
Traditional phone systems force teams to switch between their phone and their CRM, losing context and creating friction during customer conversations. Aircall solves this by embedding calling directly inside your CRM, so every call is tied to customer history, previous interactions and relevant notes. Call recording and automatic transcription mean you can review critical calls, identify coaching opportunities and ensure compliance without manual documentation. The platform supports outbound and inbound calls, SMS messages and video, adapting to how your customers prefer to communicate. Integration with leading CRMs and helpdesk tools means call logs automatically populate your system of record, giving you complete visibility into customer communication without manual data entry. For support teams, features like call transfer and queuing ensure customers reach the right person quickly, whilst detailed analytics show which team members are most effective at resolving issues.
Considerations
Traditional phone systems force teams to switch between their phone and their CRM, losing context and creating friction during customer conversations. Aircall solves this by embedding calling directly inside your CRM, so every call is tied to customer history, previous interactions and relevant notes. Call recording and automatic transcription mean you can review critical calls, identify coaching opportunities and ensure compliance without manual documentation. The platform supports outbound and inbound calls, SMS messages and video, adapting to how your customers prefer to communicate. Integration with leading CRMs and helpdesk tools means call logs automatically populate your system of record, giving you complete visibility into customer communication without manual data entry. For support teams, features like call transfer and queuing ensure customers reach the right person quickly, whilst detailed analytics show which team members are most effective at resolving issues.

