Entity (SEO)
An entity is a distinct, well-defined thing a search or AI engine recognises and reasons about, a company, person, product, place or concept, identified independently of the exact words on a page. Search engines have shifted from matching keywords to understanding entities and the relationships between them, and AI engines lean on this even harder.
Why it matters to a founder: if an engine doesn't understand your company as a distinct entity, it can't confidently mention you in an answer or connect you to the topics you want to own. You strengthen your entity by being consistent and clear about who you are everywhere you appear, your name, what you do, your category, on your site, in structured data, and across third-party sources. Consistent descriptions across the web help the model resolve you to one confident entity rather than a fuzzy guess. Becoming a recognised entity in your category is foundational to both classic SEO and AI visibility.