Article

Improve page speed and mobile experience

Find and fix the technical issues that slow your pages down and frustrate mobile visitors, so fewer people leave before they see your offer.

Updated 1 September 2026

Article

Improve page speed and mobile experience

Find and fix the technical issues that slow your pages down and frustrate mobile visitors, so fewer people leave before they see your offer.

Newsletter

One email on Fridays, and nothing else.

  • Practical B2B tips

  • 4-min read on Fridays

  • For anyone in B2B growth

Summary

This lesson covers the technical foundations that affect engagement rate: page speed and mobile experience. You will learn how to measure your current performance, identify the biggest bottlenecks, and fix them so visitors stay on your page long enough to convert.

A slow page is a leaky page. Every second of load time costs you visitors, and mobile users are especially unforgiving. This chapter walks you through auditing your page speed and mobile experience using free tools. You will learn how to identify the biggest performance bottlenecks, fix the most impactful issues first, and monitor page speed over time so problems do not creep back in.

More articles

  • Article

    Identify your best pages and redirect traffic

    Don't build new pages yet. First, analyse which current pages convert best and redirect underperforming traffic there. Quick win with zero build time.

  • Article

    Optimise existing pages for mobile and message match

    60%+ of traffic is mobile. If your page isn't optimised for small screens, you're losing half your visitors. Also ensure your ad promise matches the landing page headline exactly.

  • Article

    Build segment-specific pages only where volume justifies it

    Calculate which segments need dedicated pages based on traffic volume and message distance. If belief gaps are close, segments can share pages. If gaps are large and volume is high, build separate pages.

  • Article

    Test systematically and apply learnings

    A/B test one element at a time on highest-traffic pages. Start with headlines (biggest impact), then proof, then CTA. Apply winning patterns across similar pages without re-testing everything.

  • Article

    Personalise pages by traffic source

    Show different messaging or proof points depending on whether visitors come from search, ads, or social, so the page matches their expectations.

  • Article

    Test above-the-fold variants

    Experiment with headline, subhead, and hero image combinations to find what keeps visitors on the page past the first screen.

All 25 articles under Landing pages
FAQ

Questions about this topic

Academy

Growth Academy

Start free

A free account opens the first course and keeps your progress.

  • A free course

  • Track your own skills

  • Every playbook you unlock

Enrol for freePurchase access