Article
Test above-the-fold variants
Experiment with headline, subhead, and hero image combinations to find what keeps visitors on the page past the first screen.
Summary
This lesson focuses on the most important part of any landing page: what visitors see before they scroll. You will learn how to test different above-the-fold layouts, headlines, and hero sections to find the combination that keeps the most visitors on the page.
Most visitors decide within seconds whether to stay or leave. The above-the-fold section of your page is where that decision happens. This chapter shows you how to test different combinations of headlines, subheads, and hero images to find what grabs attention and keeps people scrolling. You will learn how to structure tests that isolate variables and how to read results so you know what actually moved the needle.