Article
Personalise pages by traffic source
Show different messaging or proof points depending on whether visitors come from search, ads, or social, so the page matches their expectations.
Summary
This lesson explains how to show different content to visitors based on where they came from. You will learn practical ways to personalise headlines, proof points, and CTAs by traffic source without needing expensive personalisation software.
A visitor from a Google search has different expectations than someone who clicked a LinkedIn ad. This chapter shows you how to tailor page content based on traffic source without building dozens of separate landing pages. You will learn simple personalisation techniques that match messaging to visitor intent, improve relevance, and increase the chances that each visitor finds what they were looking for.