Article
Review win/loss by proposal type
Analyse which proposal formats, pricing structures, and lengths correlate with higher close rates so you double down on what works.
Summary
This lesson explains how to analyse your win and loss rates by proposal type to find which types of deals you are best at winning and where you are losing. You will learn how to segment your proposals, identify patterns, and use the insights to focus on the deals with the highest win probability.
Not all proposals perform equally. Some formats close better than others. Some pricing structures create confusion while others make saying yes easy. This chapter shows you how to analyse your proposal data by type, format, and deal size to find the patterns. You will learn which elements correlate with winning and which ones you should change, so every proposal you send is built on evidence rather than guesswork.