Article
Test pricing presentation formats
Experiment with how you display pricing, including tiered options, monthly versus annual, and anchoring techniques, to see what converts best.
Summary
This lesson explains how to test different ways of presenting pricing in your proposals. You will learn which pricing formats work best for different deal types, how to run pricing presentation experiments, and how to find the format that maximises close rates.
How you present pricing can be as important as the price itself. This chapter shows you how to test different pricing formats in your proposals. You will learn how to compare tiered versus single-price options, monthly versus annual framing, and anchoring techniques that guide buyers toward the right choice. Each test gives you data on what resonates with your market so you can standardise the approach that wins most often.