BANT vs MEDDIC
BANT and MEDDIC are both sales qualification frameworks, but they suit different deals. BANT (Budget, Authority, Need, Timing) is the older, simpler one: a quick four-point check that fits transactional or mid-market deals where the decision is relatively fast and few people are involved. MEDDIC is heavier, adding decision criteria, decision process, pain identification and a champion, which makes it better for complex, high-value deals with long cycles and large buying groups.
For a founder, the choice is about matching the framework to your deal, not adopting the most fashionable one. If you're selling a 5,000 product that closes in a fortnight, MEDDIC's depth is overkill and slows you down. If you're chasing 100,000 enterprise deals with six stakeholders, BANT is too thin to catch why deals stall. Some teams start with BANT and graduate to MEDDIC as deal size and complexity grow. The real point of either is the same: stop investing scarce time in deals that were never qualified to close.