Newsletter

One email on Fridays, and nothing else.

  • Practical B2B tips

  • 4-min read on Fridays

  • For anyone in B2B growth

Session

A session is a single continuous visit by one user, bundling all their activity, page views, clicks, and events, until they leave or go inactive long enough to time out (often 30 minutes). It's the basic unit most analytics tools use to count visits, so metrics like sessions per user, pages per session, and session duration all hang off this definition.

For a founder, the thing to know is that a session is a convention, not a fact. The same person across two days is two sessions; leave a tab open over lunch and one visit can split into two. That means session counts inflate or deflate depending on the timeout rule and how you handle returning users. Use sessions for engagement trends, but lean on user-level and cohort metrics for anything you'll make a real decision on, because sessions over-count the curious and under-count the loyal.

Articles

  • Article

    Configure the core settings that affect everything else in HubSpot: timezone, currency, and default properties. Then connect your website and advertising platforms so data starts flowing into your CRM from day one.

  • Article

    Exclude your own IP address from Google Analytics 4. Keep your data accurate and free from internal traffic noise that skews metrics.

  • Article

    Set up conversion tracking for real business actions. Track meetings booked, sign-ups completed, key pages visited, and payments made.

  • Article

    Track what matters for growth decisions. Map key conversions, name events with clear conventions, and document tracking specifications.

  • Article

    Install Google Tag Manager and Google Analytics 4 correctly. Get the right foundations in place before tracking any events or conversions.

  • Article

    Build useful GA4 reports once your events are tracked. Understand what's working with funnels, segmentation, and automated reporting.

All 23 articles under Event tracking
FAQ

Questions about this topic

Academy

Growth Academy

Start free

A free account opens the first course and keeps your progress.

  • A free course

  • Track your own skills

  • Every playbook you unlock