Article
Set anchoring and packaging
Use proven pricing psychology like anchoring, decoy options, and bundle framing to guide buyers toward the right tier.
Summary
This lesson covers how to use anchoring and packaging psychology to guide buyers toward the option you want them to choose. You will learn how price anchoring works, how to design your pricing page so the preferred option stands out, and how to package add-ons and bundles effectively.
How you frame your pricing matters as much as the numbers themselves. This chapter introduces practical pricing psychology techniques that help buyers make confident decisions. You will learn how anchoring works, how a well-placed decoy option can guide choice, and how bundle framing increases perceived value. Each technique is explained in simple terms with examples you can apply to your own pricing immediately.