Packaging and tiers

Wiki

• Topic

  Freemium

• Topic

  Usage-Based Pricing

Playbooks

• Playbook

  Win bigger deals

  Increase the average value of your initial contracts through better packaging, value framing, anchoring, and negotiation.

• Playbook

  Optimise your pricing

  Develop a pricing structure with clear value tiers, anchoring, and packaging that reflects the value you deliver and gives buyers confidence in their investment.

• Playbook

  Price and package what you do

  Stop letting the clock cap you: position your offer, productise it, price on the client outcome, and build recurring revenue toward a hundred thousand and beyond.

Articles

• Article

  Review pricing against market quarterly

  Benchmark your pricing against competitors and market rates each quarter to make sure you are positioned where you want to be.

• Article

  Communicate price changes

  Plan and execute price increases with clear messaging and a thoughtful rollout that retains customers and positions the change positively.

• Article

  Set anchoring and packaging

  Use proven pricing psychology like anchoring, decoy options, and bundle framing to guide buyers toward the right tier.

• Article

  Build value-based tiers

  Create pricing tiers anchored to outcomes and results rather than hours or features, so customers choose based on what they want to achieve.

• Article

  Define your pricing structure

  Choose between hourly, project, retainer, and value-based models based on your service type, market, and growth goals.

• Article

  Raise prices strategically

  Increase your prices without losing customers by communicating more value first.