Article
Define your pricing structure
Choose between hourly, project, retainer, and value-based models based on your service type, market, and growth goals.
Summary
This lesson walks you through choosing the right pricing structure for your business. You will learn the differences between per-seat, per-usage, flat-rate, and tiered pricing, when each one fits, and how to pick the structure that aligns with how your customers get value from your product.
Your pricing structure shapes everything from how you sell to how you deliver. Choose the wrong model and you will constantly fight margin pressure or struggle to communicate value. This chapter walks you through the main pricing models: hourly, project-based, retainer, and value-based, and helps you evaluate which one fits your business. You will leave with a clear rationale for your pricing structure and a framework for communicating it to prospects.