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Build value-based tiers
Create pricing tiers anchored to outcomes and results rather than hours or features, so customers choose based on what they want to achieve.
Summary
This lesson shows you how to create pricing tiers based on the value different customer segments receive. You will learn how to identify what separates a basic user from a power user, how to bundle features into tiers that feel natural, and how to price each tier so customers self-select into the right one.
Tiers built around features confuse buyers. Tiers built around outcomes make choosing easy. This chapter shows you how to design pricing tiers that align with the results your customers want to achieve. You will learn how to anchor each tier to a specific value level, structure the differences so they feel meaningful rather than arbitrary, and present options that guide buyers toward the right fit for their needs.