Article
Prune inactive contacts
Remove or re-segment contacts who have not engaged in 90 or more days to protect your sender reputation and keep your data clean.
Summary
This lesson explains how to keep your email list clean by regularly removing contacts who no longer engage. You will learn how to define pruning criteria, protect valuable contacts from accidental removal, and maintain a healthy list that supports good deliverability.
Sending emails to people who never open them hurts your deliverability for everyone else. This chapter walks you through identifying inactive contacts, deciding whether to attempt re-engagement or remove them, and cleaning your lists regularly. You will learn how to protect your sender reputation, improve your open rates, and ensure your nurture efforts reach the people who actually want to hear from you.