Article
New subscriber welcome flow
Design the first emails a new contact receives to set expectations, deliver immediate value, and start building trust from day one.
Summary
This lesson covers how to build a welcome email sequence that turns new subscribers into engaged readers. You will learn what to send in the first four emails, how to space them, and how to set the right expectations from day one.
The first emails a new subscriber receives set the tone for everything that follows. Get them right and you build trust from the start. Get them wrong and people tune out before you ever get the chance to help them. This chapter walks you through designing a welcome sequence that tells new contacts what to expect, delivers something useful immediately, and starts the relationship on the right foot.