Article
Review open and click rates monthly
Check how each email in your sequences is performing so you can identify the ones that need rewriting or replacing.
Summary
This lesson shows you how to review your email performance each month and turn the data into actionable improvements. You will learn which metrics matter most, how to spot patterns in what works, and how to set up simple tests that improve results over time.
Nurture sequences are not something you set and forget. Open rates, click rates, and reply rates shift over time as audiences change and content goes stale. This chapter gives you a monthly review process for checking sequence performance, identifying underperforming emails, and deciding what to rewrite, replace, or remove. You will keep your sequences effective without overhauling them every quarter.