Article
Re-engagement
Wake up cold leads who went quiet. Try a new angle, share fresh content, or ask directly if they are still interested. Remove after 3-4 touches with no response.
Summary
This lesson explains how to win back subscribers who have stopped engaging. You will learn how to define inactivity, write a re-engagement sequence that gives people a reason to come back, and when to remove contacts who no longer respond.
Discovery calls don't exist in isolation. Pre-meeting emails set expectations and prepare prospects to have productive conversations. Post-meeting emails recap discussion, share promised resources, and keep momentum. Between-meeting emails maintain engagement when deals stall. This chapter shows you how to design nurture sequences that support active sales conversations sending prep materials before calls, recapping discussions afterward, and keeping deals warm when prospects need time to evaluate.