The full playbook: where to go next
Growth leadership is the strategic layer; the twelve spoke playbooks below are the tactical and operational depth beneath each pillar. Each one is designed for a solo or lean B2B founder operating an agentic growth system.
The operating system
- Growth operating system — the end-to-end framework for how all the parts connect: model, north star, bottleneck, channels, rhythm, and AI agents in one operating picture.
- The growth machine, end to end — the mechanical view of how demand flows from awareness through to revenue and compounding, and where each engine sits.
Strategic decisions
- Choose Your Growth Model — the PLG vs sales-led vs hybrid decision, with the lens you apply before committing to any tactic.
- Pick your north star metric — the full decision framework for choosing the single metric that organises your growth effort, by motion and stage.
- Go-to-market strategy — ICP, positioning, and the sequence of GTM decisions that produce a coherent market entry.
- Map buyer awareness — the five stages of awareness and how they determine message, channel, and sequencing.
Diagnosis and optimisation
- Find your one growth bottleneck — the protocol for identifying the single binding constraint in your funnel and fixing that first.
- Unlock compound growth — the flywheel mechanics, where compounding happens in your motion, and how to invest for non-linear returns.
- Choose the one channel that works — the channel selection framework for lean B2B founders, including the sequencing heuristic and minimum viable signal threshold.
Execution
- Run growth experiments — the experimental method: how to design, run, and read growth experiments without a data science team.
Cost and stack
- The Cost of a Lean AI Growth Stack vs a 5-Person Team — the 2026 numbers on what an agentic growth OS costs versus the team it replaces.
- What B2B SaaS Tools Actually Cost — the full 2026 pricing benchmark for the tools a B2B founder buys, with real numbers from real pricing pages.