Playbook
Growth operating system
The operating system for running compound growth. Set up your growth model, find your bottleneck, build your 90-day plan, and run the weekly cadence that keeps it all on track.
Introduction
I've helped dozens of B2B companies define their go-to-market strategy, and almost every time, the execution problems they came to me with traced back to four decisions they'd never made explicitly. Your ideal customer profile, your positioning, your unit economics, and your growth motions. These four things shape everything downstream. When they're unclear, you end up targeting the wrong people, spending too much to acquire them, and running campaigns that sound good but don't convert. This playbook helps you get those decisions right before you start spending. It's not about theory. It's about sitting down, being honest about who your best customers really are, what makes you different, and whether the numbers actually work. Get this right and everything else gets easier.
Chapters
Tools
Tool
Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.
