Playbook

Lead your own growth function

Strategy, model, north star and cadence for running growth without a growth team.

Playbook

Strategy, model, north star and cadence for running growth without a growth team.

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Introduction

Growth leadership used to mean hiring a VP Growth, a demand-gen lead, an analyst, and a RevOps manager, and then hoping they all pointed in the same direction. For a solo B2B founder, that option does not exist. What does exist now is an agentic growth OS: one founder, a small set of AI agents, and a disciplined operating rhythm that produces the same strategic clarity a whole growth team would, at a fraction of the cost and with far less coordination overhead. This is not about doing growth cheaply. It is about doing growth as the decision-making, direction-setting work it always was, and letting agents handle the analytical and execution layers beneath that.

Chapters

Articles

  • Article

    Growth without guardrails burns cash. Set the CAC to LTV ratio and payback period that determines how aggressively you can scale and what constraints your growth engines need to operate within.

  • Article

    Replace your original assumptions with real revenue data and recalculate whether your growth model is financially sustainable.

  • Article

    Small improvements across 12 metrics multiply into exponential growth. Learn how engines connect, why improvements compound, and where leverage lives.

  • Article

    Sarah runs fewer experiments but wins anyway. She aligns 12 metrics across 4 engines. See how systematic leverage creates exponential results.

  • Article

    Random tactics scatter your focus and burn you out. Systems compound effort into sustainable growth. See why working without structure leads to chaos.

  • Article

    Deep channel expertise doubles revenue but still hits a ceiling. Mastering one engine isn't enough. See why system thinking beats specialisation.

All 66 articles under Growth machine design
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