Playbook
Marketing hub configuration
Set up email sending, campaign tracking, lead handoffs, and marketing dashboards so your hub turns activity into measurable pipeline.
Introduction
Marketing Hub generates leads. Configuration determines whether those leads reach sales or disappear into an unstructured database. This playbook walks you through the setup that connects your marketing activity to pipeline. You will authenticate your email domain so campaigns actually land in inboxes, define marketing contacts to control costs, build your first email campaign, and set up campaign tracking to measure full-funnel performance. The second half covers reporting: building dashboards, working with default and custom reports, setting up attribution, and using traffic analytics to see which channels drive results. Follow the chapters in order, and your Marketing Hub becomes a system that proves exactly where revenue comes from.
