Article
Often forgotten lead sources
Find leads leaking through gaps most companies ignore. Google Business, support emails, phone enquiries, and high-traffic pages without CTAs.
Summary
This lesson covers the lead sources that most B2B companies overlook. You will learn about high-value but under-utilised channels for capturing leads, including partner referrals, community presence, and existing customer networks.
Booking meetings shouldn't require email tennis. Meeting schedulers show availability, let prospects pick a time, and sync everything automatically. But poorly configured schedulers create problems showing times in the wrong timezone, double-booking calendars, or lacking context about what the meeting is for. This chapter shows you how to set up meeting schedulers that remove friction syncing calendars correctly, showing appropriate availability, collecting qualifying information, and integrating with your CRM so every booking is tracked.