Article
Pop-ups and remarketing
Capture visitors before they leave with exit intent, scroll triggers, and timed pop-ups. Use LinkedIn and Meta lead forms to recapture those who did not convert.
Summary
This lesson covers how to use pop-ups and remarketing to capture leads who would otherwise leave your site without converting. You will learn when pop-ups help versus hurt, how to set them up properly, and how to use remarketing to bring visitors back for a second chance at conversion.
Most lead magnets are generic ebooks nobody wants. They're too broad, too basic, or too promotional. Strong lead magnets solve a specific, immediate problem that your ICP faces a calculator, a template, a diagnostic tool. The best lead magnets are so valuable people would pay for them. They also qualify leads by attracting the right people and repelling the wrong ones. This chapter shows you how to design lead magnets that your ICP actually wants, deliver immediate value, and naturally lead to your paid solution.