Article
A/B test form fields and placement
Run experiments on field count, layout, and page position to find the form configuration that gets the most completions.
Summary
This lesson explains how to run A/B tests on your forms to find the field configuration, placement, and copy that maximises conversions. You will learn how to design proper form tests, determine sample sizes, and interpret results so you make changes based on data rather than guesses.
Small changes to your forms can produce big shifts in conversion rate. An extra field, a different button colour, or a new placement on the page can be the difference between a submission and a bounce. This chapter shows you how to set up controlled form experiments that reveal what works best for your audience. You will learn how to test one variable at a time, run tests long enough to trust the results, and apply findings across all your forms.