Article
Confirmation and reminders
Send confirmation immediately with what to expect. Remind at 24 hours and 1 hour. Each touchpoint reduces no-shows.
Summary
This lesson explains how to design your confirmation and reminder sequence so prospects actually show up to their meetings. You will learn what to include in confirmation emails, when to send reminders, and how to make each touchpoint reinforce the value of the meeting.
No-shows kill productivity and erode trust. A prospect books a meeting, then vanishes. You wait, they don't show, and you've lost that hour and the momentum you built during the lead nurture. The easiest way to reduce no-shows is to make them impossible: send a confirmation immediately, a reminder at 24 hours, and another at 1 hour.
Each touchpoint reinforces the commitment. Confirmation sets expectations about what will happen and what they should bring. The 24-hour reminder gives them a chance to reschedule if something has changed. The 1-hour reminder catches procrastinators before they forget entirely. The cost is almost zero. The return is dramatic.