Article
Track submission rate by source
Break down form completions by traffic source to see which channels bring the most convertible visitors and where to invest more.
Summary
This lesson shows you how to track form submission rates broken down by traffic source so you can see which channels bring the most engaged leads. You will learn how to set up source tracking, interpret the data, and use it to make better decisions about where to invest your marketing budget.
Not all traffic converts equally. Visitors from one channel might fill in your forms at three times the rate of another. This chapter shows you how to measure submission rate by traffic source, compare lead quality across channels, and use that data to inform both your acquisition strategy and your page optimisation priorities. You will leave knowing exactly which sources are worth investing in and which need better targeting or different offers.