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Reassess growth motion fit
Use conversion data, CAC trends, and team capacity to evaluate whether your current growth motion is still the right choice.
Summary
This lesson helps you evaluate whether your chosen growth motion still fits. You will learn how to compare expected versus actual performance, identify which motions deserve more investment, and when it makes sense to pivot your primary growth strategy.
The growth motion you chose during setup may not be the best fit anymore. Maybe inbound is working but outbound is not. Maybe your product-led motion needs more sales support than expected. This chapter helps you evaluate your current motion against real performance data. You will review CAC by channel, conversion rates by motion, and team capacity to determine whether to double down, adjust, or explore a different approach entirely.