Article
Test packaging variations
Find the combination of features and pricing tiers that makes choosing your product feel obvious.
Summary
This lesson shows you how to test different ways of packaging your product to find the combination that maximises revenue and customer satisfaction. You will learn how to design packaging experiments, measure results, and iterate toward the bundle that sells best.
Your packaging shapes how buyers see your product. When tiers feel confusing or misaligned with what people actually need, they hesitate. Testing different bundles helps you find the structure that feels natural to your audience, so the right option stands out without overthinking.
This chapter walks you through designing packaging experiments, reading the results, and refining your tiers until they match how your customers think about value.